Recent Posts
Blog
Get the Most Out of Your Windmaster Sign
Are you ready to get more exposure for your business? Or are you ready to purchase high-quality outdoor business signs with the durability that you need? Regardless, our Windmaster signs are perfect for upping the exposure for your brick and mortar business, for your special event, or for a business that uses outdoor business signs as part of their daily operation.
Pick Your Style of Sign
First, select the size and the style of Windmaster sign that will fit your needs and your business’s overall aesthetic. Display Fair offers a variety of size, color, and style options for our Windmaster sign that are sure to fit your needs. Available sizes for the Windmaster include 24” x 36”, 28” x 44”, 41” x 55”, and 28” x 67”. Choose from silver or black metal frames, or gray plastic and a variety of base options, all of which will stand up to the wind and other weather elements.
Buy Clear Overlay
When you purchase a Display Fair Windmaster Sign you should also buy a clear overlay to complete your sign. Our clear overlays are made specifically for our Windmaster signs and help to preserve the life of your outdoor business sign. Clear overlays are available in all sizes to fit your desired Windmaster sign. Display Fair’s clear overlays start at $10.99, making buying a clear overlay a no brainer investment.
Design Engaging Content
After you have picked the sign that fits your business’s needs best, and purchased your clear overlay, it’s time to design the content for your Windmaster sign. Having engaging content is a must for an effective outdoor business sign and if you invested in a Windmaster sign, why settle for anything less? Engaging content will vary from business to business, but here are some basic rules:
- Readable - Font style and size must be easily read and the content of your outdoor business sign should give those who see your sign enough information to pique their interest or direct them to where they need to go.
- Colorful - When we say that your content should be colorful, we don’t mean that you have to choose bright neon colors. Choose colors that go with your business’s overall color theme and logo, the content of your sign (i.e. a Christmas sale sign will have red and green on it), and are eye-catching and pleasing to look at.
- Professional - Your clients can see unprofessional content from a mile away (sometimes literally), and will be turned off from your business or event. Invest time in designing your outdoor business sign or hire a designer who is sure to give you a sign that will have all the marketing qualities that you need for success.
Pick a Location
Next, it’s time to pick the location for your Windmaster sign. Optimal locations will depend on the purposes of your sign, but here are some basic rules that will help potential customer eyes to see your Windmaster sign.
- High-Traffic Area - If you’ve invested in a Windmaster sign and professional engaging content, why put your sign anywhere else other than a location that has optimal visibility? A high-traffic area can be the main thoroughfare of an outdoor mall, the sidewalk outside your business, or near the roadside depending on the size of your sign.
- Little Distractions - You do not want your Windmaster sign to fade into the background of an already crowded area. If your first choice for your outdoor business sign’s location is already overcrowded by other signs (maybe even competitor signs), find another spot that will really showcase your sign.
- Close Proximity - Though it may not be important for your Windmaster sign to be close to your business because of the purpose of your sign, generally it’s best to put your sign near your business so that your potential customer can find you easily. Do not make the mistake of having all that you need for a great outdoor business sign and have potential customers confused and frustrated, and eventually unable to find your business.
Our Windmaster outdoor business sign is a great addition to your marketing strategies. Buy yours online today at DisplayFair.com!
Why You Should Choose the Windmaster Sign
Are you thinking about investing in an outdoor sign? Are you spending time online searching, “how long will my outdoor sign last?” Instead of wondering if you should invest in an outdoor sign and wondering how long your sign is going to last, know your sign will withstand the elements of the weather. If you [...]
Basic Tips for Making Your Event Successful
Many organizations are getting ready to put on big events this holiday season. Whether they are for profit or for a cause, you must treat your event the same and employ marketing strategies that will make your event successful, as well as make your event worth your audience's time. Here are some basic tips for [...]
Making Your Outdoor Marketing Successful: Location
The holidays are approaching fast, and so is the busiest time of year for most businesses. To make your business the most successful it can be this year, you will need to utilize your outdoor business signs and marketing in the best ways: your marketing must be utilized to it’s fullest potential. One of the [...]
The Windmaster and Marketing this Holiday Season
Fall is the beginning of many things. It’s the beginning of the holiday season of shopping and celebration, and it’s the season of weather change. For those marketing their items for the holiday season, not only do you have the pressure of hitting the seasonal financial benchmarks and being seen amidst all the other marketing [...]